30 Nov 2004
PHOENIX, Nov 29, 2004 -- America West Airlines (NYSE: AWA) today announced a new on-board incentive shopping program with SkyMall Inc., the largest in-flight catalog company in the United States. Available on all of America West's 584 daily flights, "Buy in the Sky" rewards customers of the SkyMall catalog with a choice of two options: 10 FlightFund miles for every dollar spent on SkyMall merchandise; or $20 off an order of $60 or more.
Passengers must use a special order form, available from any America West flight attendant, and complete their order as instructed on the form to take advantage of the special offer. There is no limit to the FlightFund miles customers can earn. To enroll in FlightFund or for more information, see http://www.americawest.com/flightfund/ff_home.asp?c=zxSkyMall11.29.04
"Our customers enjoy the option of in-flight shopping on board with SkyMall," said Anthony Mule, senior vice president, customer service. "This arrangement enhances their convenience by providing yet another way to earn miles in the FlightFund program -- one of the most customer-friendly frequent flyer programs in the industry."
"SkyMall has always allowed busy travelers a convenient way to shop, but now the new "Buy in the Sky" program with America West offers them the added bonus of getting a great deal on SkyMall products or accumulating FlightFund miles toward their next vacation," says Christine Aguilera, president of SkyMall. "In fact, customers who spend $1,500 earn the 15,000 miles needed for a free round-trip flight on America West."
FlightFund miles may be redeemed for award travel to more than 300 destinations on five continents. FlightFund offers one of the most generous frequent flyer programs in the industry, with domestic award travel beginning at 15,000 miles year-round.
FlightFund has more than 50 partners to help members earn miles for award travel including rental car companies, hotels, restaurants as well as purchases on the FlightFund Visa card. For more information, go to http://www.americawest.com/flightfund/ff_home.asp?c=zxSkyMall11.29.04 America West Airlines is the nation's second largest low-cost airline and the only carrier formed since deregulation to achieve major airline status. America West's 13,000 employees serve nearly 55,000 customers a day in 96 destinations in the U.S., Canada, Mexico and Costa Rica.
Founded in 1989, SkyMall, a subsidiary Gemstar TV Guide International, Inc. (Nasdaq: GMST), is a specialty retailer that provides a large selection of premium-quality products and services to customers from a wide variety of merchants and partners. SkyMall is best known for its in-flight catalog, which is available to approximately 93 percent of all domestic airline passengers. Through its SkyMall.com Web site, SkyMall offers an expanded selection of products and services to online shoppers. Gemstar TV Guide International, Inc., is a leading media and technology company that develops, licenses, markets and distributes technologies, products and services targeted at the television guidance and home entertainment needs of consumers worldwide. For further information please visit http://www.gemstartvguide.com.
SOURCE America West Airlines
Carlo Bertolini of America West, +1-480-693-5729; or Shira Berk of the TV Guide Publishing Group, +1-212-852-7336, for America West
