HONOLULU, HI - On Jan. 1, 2014, shoppers have the perfect opportunity to use their Ala Moana center gift cards when more than 55 retailers offer up "Happy Grab Bags" for Fukubukuro, a time-honored Japanese retail tradition.

Shoppers will love the special bags, as the mystery merchandise inside the bags will be valued at twice the cost of the bags, making the "Happy Grab Bag" a fun and value-packed purchase. Shoppers should plan to arrive early, as most of the bags sell out shortly after stores open. Ala Moana Center will be open on Friday, Jan. 1 from 9:30 a.m.-9 p.m. Shoppers will also have the chance to enjoy performances by Kenny Endo and the Taiko Center of the Pacific at 10 a.m. and 11 a.m. at Centerstage.

Ala Moana Center's annual Fukubukuro event began in 2004, inspired by Japan's widespread New Year's Day event which attracts hundreds of thousands of people hoping to cash in on the first big sales and best deals of the year.
Similarly, Fukubukuro at Ala Moana Center attracts hundreds of excited shoppers who line up at their favorite store hours in advance, eager to get their hands on at least one of the highly sought after bags at an unbeatable value.

Ala Moana Center's participating retailers include:

Animation Magic, AT&T, 'Auana Quilts, Balenciaga, Bally, bareMinerals, Bath & Body Works, Big Island Candies, Boardwalk Treats, Cariloha, Demi Couleur, Diane Von Furstenberg, Diesel, Dooney & Bourke, Emporio Armani, Folli Follie, Forever 21, Godiva, Gucci, Hawaiian Quilt Collection, Hilo Hattie, Ho'āla Salon & Spa, Hula Lehua, Ilori, Juicy
Couture, Kate Spade, Kipling, LeSportsac, Local Motion, L'Occitane, Loco Boutique, Lupicia, Martin & MacArthur, Maui Divers Jewelry, Michael Kors, Microsoft, Minamoto Kitchoan, Neiman Marcus, Rip Curl, Salvatore Ferragamo, San
Lorenzo, Sanrio, Spiral Girl, Sunglass Hut, Swatch, T&C Surf Designs, Teavana, The Pacific Place Tea Garden, Trade Secret, True Religion Brand Jeans, Valerie Joseph, Vera Bradley, Victoria's Secret, and W Salon & Spa.

Ala Moana Center's Fukubukuro bags contain merchandise valued at twice the amount that they are sold for (a bag selling for $50 would contain at least $100 in merchandise at full retail value), and all bags are sealed to prevent shoppers from knowing the contents until they are opened. Ala Moana Center's Fukubukuro bags are available for one day only, on New Year's Day. Each participating store will offer a limited number of bags, which will contain a variety of products from that particular retailer. Bags will be available while supplies last, all sales final and no returns on Fukubukuro merchandise.

For information about Ala Moana Center, please visit www.AlaMoanaCenter.com, follow @AlaMoanaCenter on Twitter, become a fan of "Ala Moana Center" on Facebook, www.facebook.com/AlaMoanaCenter, and follow AlaMoanaCenter
on Instagram.

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ABOUT ALA MOANA CENTER

Ala Moana Center is owned and managed by General Growth Properties, Inc., a fully integrated, self-managed and self-administered real estate investment trust focused exclusively on owning, managing, leasing, and redeveloping high-quality retail properties throughout the United States. GGP's portfolio is comprised of 123 malls in the United States comprising approximately 124 million square feet. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.