Air New Zealand has taken the wraps off the world’s most beautiful safety video – a collaboration with Sports Illustrated’s iconic Swimsuit franchise on the eve of its 50th anniversary.

 

The airline gave online viewers a behind the scenes look at Safety in Paradise last week which was shot in the picturesque Cook Islands and features some of the biggest names in modelling.

 

Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes all star while one of the original supermodels and three time Sports Illustrated cover girl, Christie Brinkley, makes a cameo appearance.

 

“The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week.  It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands,” says Jodi Williams, Air New Zealand Head of Global Brand Development.

 

Safety in Paradise can be viewed here.

 

Sports Illustrated Swimsuit Editor MJ Day says Safety in Paradise is an exciting component of the magazine’s 50th anniversary celebrations.

 

"Our partnership with Air New Zealand is brilliant in every way.  We were able to create a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends," says Ms Day.

 

Sports Illustrated Swimsuit has a major worldwide marketing campaign planned to celebrate the 50th anniversary of the magazine and Air New Zealand will feature in that activity.

 

The Cook Islands is a key Pacific Island destination for Air New Zealand.  The airline has operated flights there for more than 40 years and in 2013 alone carried almost 200,000 people to the island paradise from Auckland, Sydney and Los Angeles.

 

To celebrate the launch of Safety in Paradise Air New Zealand is giving online viewers the chance to win one of five trips for two to the Cook Islands.  For more information and to enter, visit www.theflyingsocialnetwork.com/safetyinparadise.

 

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Editor’s note: Air New Zealand is world renowned for its innovative safety videos which have featured in countless global media outlets and collectively clocked up more than 30 million hits online and been viewed by millions of passengers on board.  Safety in Paradise will join a catalogue of past hits including the Hobbit inspired ‘An Unexpected Briefing’ and ‘Safety Old School Style’ featuring America’s sweetheart of comedy, Betty White.

 

Safety in Paradise can be viewed online here and will be progressively rolled out on board across Air New Zealand’s fleet from the end of February.

 

Safety in Paradise features five of the world’s top models:

 

Christie Brinkley (United States)

 

Christie Brinkley garnered worldwide attention when she became the first model to ever appear on three consecutive Sports Illustrated Swimsuit covers.  Throughout her career, Christie has appeared on more than 500 magazine covers worldwide and also excels as an artist, writer, photographer, designer, actress, philanthropist environmentalist and political activist.

 

Ariel Meredith (United States)

 

Ariel Meredith was discovered at age 14 although did not pursue modelling as a full-time career until after she completed her education in 2008.  Since then she has appeared in the 2009, 2012 and 2013 Sports Illustrated Swimsuit issues.

 

Chrissy Teigen (United States)

 

Chrissy Teigen hails from Seattle, Washington.  After making her Sports Illustrated Swimsuit debut in 2010 where she was named “Rookie of the Year”, Chrissy has gone on to feature in the 2011, 2012 and 2013 Sports Illustrated Swimsuit editions.

 

Hannah Davis (United States)

 

Hannah Davis was born and raised in the U.S. Virgin Islands.  She made her Sports Illustrated Swimsuit Edition debut in 2013 landing the coveted spot as the rookie on the cover shot by Derek Ketella.

 

Jessica Gomes (Australia)

 

Jessica Gomes is the only Australian to appear in SI four times in a row having featured in the 2008, 2009, 2010 and 2011 editions of the Swimsuit Issue.  In 2008 she is part of a record group of seven "rookie" Swimsuit Issue models while in the 2010 issue, she was featured in a body painting layout as a canvas for body paint artist Joanna Gair. 

 

 

Issued by Air New Zealand Public Affairs ph +64 21 747 320