[Media Release, Thursday 16th September]: Today, Play Travel officially launches a range of bucket list holidays, promoting the 15 ultimate bucket list experiences around Australia that received the most excitement in a recent travel sentiment survey. Conducted in September 2021, this survey of around 1,000 Aussie soon-to-be travellers focused on where Aussies want to travel next and why. Results were used to answer the burning question of where Aussies will travel first, with results outlined below. 

Afterpay's Touch Ventures backed travel start up, Play Travel, offers a range of hotels, deals, tours and activities around Australia (and soon to be the world). These survey findings formed the basis of the Aussie bucket list holiday selection for their upcoming campaign encouraging Aussies to explore the wonders of Australia.

Results: Aussie travel sentiment survey

Overall, survey results found that Aussies are most looking forward to a holiday in Queensland with family. Followed by a range of exciting experiences all around Australia. Key takeaways are outlined below:  

• 53% of Aussies want to travel to Queensland first, followed by 10.2% to NSW and 10% to WA. Tasmania and the NT follow closely behind with 8% each.
• Most Aussies want their first trip to be with their family, at 50%. Travelling with a partner was the next popular at 34%, then friends at 10% and 6% opted for their first trip to be solo.
• Of all Play Travel bucket list items, Aussies are most excited to visit the Great Barrier Reef. Followed by Uluru, the Daintree Rainforest, Kakadu Rainforest and Rottnest Island.
• 33% of Aussies are most excited for a beach holiday, followed by 32% wanting a family holiday and 24% wanting a road trip. 

Using insight to form the basis of holiday selection, Play Travel Acting CEO, Gerhard Beukes has said, “This range of bucket list holidays speaks to consumer sentiment and offers families, friends and couples the chance to experience the best of Australia.

From swimming at Ningaloo Reef to exploring the Daintree Rainforest. There are a wide range of unique experiences in our backyard, and this range highlights just a few of them.

While the future of travel will rebound, we've created a flexible booking policy to help ease the minds of wary travellers post lockdown and offer people the best revenge travel experiences Australia has to offer.”

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Thought leader available for comment/interview:

Gerhard Beukes, Acting CEO, Play Travel

Key contact:

Rochelle Ritchie - 0415 146 406 - Rochelle.ritchie@playtravel.com.au

Additional information:
The Aussie bucket list

The bucket list campaign features products from $485 to $8,800. Highlighting the best and most highly rated experiences Australia has to offer. These experiences are available with a range of payment options, including Afterpay, Planpay or direct debit.

Image selection for the bucket list campaign and insights can be viewed here.

About Play Travel™ 

Play Travel is an online travel agency supported by Afterpay's Touch Ventures offering a variety of payments solutions including Afterpay (up to $3,000) and Planpay (up to $12,000).  Planpay is a traditional layby model where customers can book a holiday package and pay for it in full or in weekly instalments over a 2- to 12-month period, before they travel. Play Travel embodies the same Afterpay values that Australians have come to know and trust – like responsible spending, no interest, and regular payments.  

Play Travel is an ATAS industry accredited online travel agency and member of the Australian Federation of Travel Agents (AFTA). 

Learn more: https://www.playtravel.com.au/