Aer Lingus today announced the launch of a major nationwide advertising campaign under the strapline, �aerlingus.com - Low Fares. Way Better�.

Seamus Kearney, Chief Operations Officer said, �This new campaign confirms our commitment to offering low fares. It also clearly informs customers of the benefits of flying with Aer Lingus and the service differentiators that clearly set us apart from the no frills carriers. We are a customer focused organisation that offers a professional, efficient and friendly service�.

�The overall message from Aer Lingus is very simple and very clear � aerlingus.com - Low Fares. Way Better.� he said. The execution of the campaign follows the theme of the new advertising strapline � Low Fares.Way Better. � and uses a strong visual style and airport type signage as a graphical tool to indicate the airline�s customer service advantages.

The airline�s website, aerlingus.com, has also been updated and enhanced to reflect consistency with the new advertising style. Visitors to the site will notice a number of dynamic changes including new graphics and a quick email �sign up� feature to keep up to date with the latest low fares offers, in addition to a new feature whereby entertainment and sports tickets for London may be purchased. aerlingus.com � Low Fares. Way Better.

For further information contact:

Dan Loughrey Corporate Affairs Director Tel: 353-862-412470 Mobile 353-1-8862358 Office Gr�inne O�Malley Public Relations Manager Tel: 353-86-8562143 Mobile 353-1-8862573 Office