08 May 2018
From the Heart' TV campaign first airs on 14th May
Advertising highlights real-life examples of heartfelt acts of service across AccorHotels properties around Australia
The campaign will be backed by a performance media strategy
AccorHotels is launching a new advertising campaign in Australia that highlights real-life examples of heartfelt service across the AccorHotels network.
The multi-million dollar 'From the Heart' campaign, which first airs on Monday 14th May, will play on TV and online throughout the year.
The campaign depicts the cultural transformation that AccorHotels has undertaken which empowers over 10,000 staff throughout its hotels including Sofitel, MGallery by Sofitel, Pullman, Swissôtel, The Sebel, Grand Mercure, Novotel, Mercure and ibis with the freedom to go 'off-script' to provide spontaneous gestures that transform hotel stays. These gestures include celebrating guest milestones such as anniversaries, ensuring younger guests are made to feel welcome and going above and beyond to create memorable moments and experiences that money simply cannot buy.
The campaign will celebrate heartfelt acts of service via an ongoing social media campaign, under #FromTheHeart, highlighting them as they happen.
Bridie Commerford, Vice President, Marketing, Communications and Guest Relations for AccorHotels Pacific said: “Each and every day throughout over 200 hotels across Australia, our team create special memories for our guests. It is a privilege to work in an industry where people share some of their most precious life moments with us and we aim to give each of them an experience that is surprising and genuine – that comes from the heart, rather than from a rulebook. This campaign shows just a few of the wonderful gestures our teams have carried out over time.”
The TV campaign will run across free-to-air and subscription TV and will close with a '$25 off each night and $1 breakfast' call to action, at over 160 hotels around Australia.
To view the video, click here
Angela Cowley
Director of Communications AccorHotels Pacific
Lvl 30, 123 Pitt Street, Sydney NSW 2000
+61 2 9280 9616; +61 401 318 385
About AccorHotels
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,300 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, AccorHotels operates in 100 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, Fairmont, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, Swissôtel and 25hours Hotels; as well as the popular midscale brands Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the acquisition of John Paul, world leader in concierge services.
With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs - Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.
For more information and reservations visit accorhotels.group or accorhotels.com.
