[DUBAI, Tuesday 19 May 2026] – Accor Plus, Accor's leading subscription business, has launched ALL Accor+ Explorer in the United Arab Emirates, its first market outside Asia Pacific. With more than 60 participating hotels and resorts confirmed, the phased national rollout will initially focus on local stays, dining and hospitality experiences to support regional recovery.

Ahead of Eid Al Adha, the launch of ALL Accor+ Explorer offers residents premium dining and staycation experiences across the UAE, alongside exceptional value, savings and exclusive member benefits across the network. Participating brands include Sofitel, MGallery, Mövenpick, Pullman and Novotel. With more than 1,500 staff already trained, participating hotels are fully prepared to support and bring the benefits of ALL Accor+ Explorer to life for local members.

The UAE is a strategic market for Accor, anchored by a strong hotel footprint and vibrant hospitality culture in Dubai and Abu Dhabi. Reflecting the current regional environment, the launch will initially focus on engaging local members, including existing Explorer members living in the Emirates and local ALL Accor members.

“This launch is an important first step in our broader global expansion,” says Emilie Couton, Chief Executive Officer of Accor Plus. “What makes it especially meaningful is the collaboration and care behind it. Teams across Accor Plus, Accor regional and global and our participating hotels have worked closely for many months to thoughtfully bring the programme to this market.”

“Hospitality has always been about bringing people together, and while we are encouraging our UAE members to enjoy local dining, staycation and hospitality experiences for now, we also look forward to welcoming our wider Asia Pacific community to the UAE when international travel rebounds.”

Over three decades, ALL Accor+ Explorer has redefi ned loyalty across Asia Pacific, building a connected community of more than 485,000 members. Designed by drawing on deep member insights, Explorer focuses on what today's travellers value most: recognition, consistency and meaningful experiences.

"In a sophisticated hotel market like the UAE, ALL Accor+ Explorer gives our hotels a real advantage. The variety of brands and experiences we offer across the UAE gives members choice, while helping our hotels build stronger long-term loyalty and repeat visitation. This is a highly regarded, highly successful subscription model which we are already operating in Asia and the Pacific, with expertise, and it's this expertise we are bringing in with this product,” says Kerry Healy, Chief Commercial Officer, Premium, Midscale & Economy, Accor MEA APAC.

The premium travel loyalty subscription is a proven engine for behavioural change. By blending high-value benefits like complimentary nights, exclusive savings, and elevated status, ALL Accor+ Explorer drives members to stay longer, dine more frequently, and engage more deeply with the Accor portfolio. In 2025 alone, members enjoyed more than 3.5 million room nights and redeemed over 2 billion ALL Accor points. ALL Accor+ Explorer members will have access to more than 30+ exclusive launch offers across participating hotels in the UAE. These include dining experiences, packaged staycations, and savings of up to 50% on stays during the Eid holiday period and beyond, in addition to ongoing membership benefits, including up to 30% off dining, 15% off beverages, and two complimentary Stay Plus nights annually. ALL Accor+ Explorer memberships are available now through ALL Accor points redemption or for an annual fee of USD 249.

Members can explore a range of experiences and benefits in the UAE at accorplus.com/ae

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ABOUT ACCOR PLUS

Accor Plus is the Accor subsidiary that delivers the ALL Accor+ travel loyalty subscription programme in Asia Pacific and the UAE. The premium ALL Accor+ Explorer subscription is tailored for discerning travellers who seek exceptional value, status, recognition and exclusive experiences. The ALL Accor+ Explorer subscription grants members instant elevation to ALL Accor Gold status or higher within Accor's free global loyalty programme. Members enjoy two free nights each year, access to exclusive offers with up to half-priced stays, and generous dining and beverage savings in Asia Pacific and the UAE. These privileges unlock substantial savings and elevated stays at more than 5,000 Accor hotels, resorts, and apartments worldwide, including renowned brands like Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis. Since it began in Australia in 1994, Accor Plus has grown into the leading travel loyalty programme in Asia Pacific, with a community of more than 485,000 members. Discover more at www.accorplus.com. Connect with us @accorplus.

ABOUT ALL ACCOR+ EXPLORER

ALL Accor+ Explorer is a premium travel loyalty subscription that offers more rewards, greater recognition and access to exclusive benefits. For an annual fee of $249 USD, ALL Accor+ Explorer provides members in the United Arab Emirates with elevated benefits, including:

● Dedicated Domestic Offers:
Members in the UAE can access a range of exclusive domestic offers available through the dedicated website at accorplus.com/ae
● More Free Stays: 2 Stay Plus complimentary nights annually in the UAE and Asia Pacific when you book stays of two nights or more
● Red Hot Rooms: Up to 50% off hotel stays with Red Hot Rooms in the UAE and Asia Pacific
● Access More: 15% off the public rate at 30+ hotel brands across 5,000 Accor hotels worldwide
● Exclusive Dining Savings: 30% discount on dining and 15% discount on drinks at 1,750+ restaurants and 1,250+ bars across the UAE and Asia Pacific
● Guaranteed ALL Accor Gold Status: Qualify for instant ALL Accor Gold status or higher with 30 bonus Status Nights each year. Gold Status benefits globally include room upgrades, early check-in and late check-out, subject to availability
● Exclusive Member-Only Events and Offers: Priority access to limited-time benefits and unforgettable experiences in the UAE and Asia Pacific

PARTICIPATING HOTELS
As of 19 May 2026, 1. Sofi tel Dubai Jumeirah Beach 2. Sofi tel Dubai The Palm 3. Sofi tel Dubai Downtown 4. Sofi tel Abu Dhabi Corniche 5. Sofi tel Al Hamra Beach Resort 6. Sofi tel Dubai The Obelisk 7. The Creekside Hotel Dubai An Accor Hotel 8. The Retreat Palm Dubai - MGallery Collection 9. The Canvas Hotel Dubai - MGallery Collection 10. Queen Elizabeth 2 11. Pullman Sharjah 12. Pullman Resort Al Marjan Island 13. Pullman Dubai Jumeirah Lakes Towers 14. Pullman Dubai Downtown 15. Pullman Dubai Creek City Residence. 16. Pullman Dubai City Centre 17. Swissotel Living Dubai Ghurair Center 18. Swissotel Dubai Ghurair Center 19. Swissotel Dubai Al Murooj 20. Mövenpick Resort Al Marjan Island 21. Mövenpick Hotels Apartments Downtown Dubai 22. Mövenpick Hotel Jumeirah Lakes Towers 23. Mövenpick Hotel Jumeirah Beach 24. Mövenpick Hotel Grand Plaza Dubai 25. Mövenpick Hotel Grand Al Bustan 26. Mövenpick Hotel Dubai Jumeirah Triangle 27. Mövenpick Hotel Bur Dubai Apartments 28. Mövenpick Hotel Bur Dubai 29. Mövenpick Hotel Apartments Al Mamzar Dubai 30. Mövenpick Creek Dubai 31. Grand Mercure Dubai City 32. Grand Mercure Dubai Business Bay 33. Majlis Grand Mercure Residence Abu Dhabi 34. Novotel Suites Mall Avenue Dubai 35. Novotel Sharjah Expo Centre 36. Novotel Dubai World Trade Centre 37. Novotel Dubai Gold Souk District 38. Novotel Dubai Al Barsha 39. Novotel Deira Creekside Dubai 40. Novotel Bur Dubai (Ah) 41. Novotel Abu Dhabi Gate 42. Novotel Abu Dhabi Al Bustan 43. Mercure Gold Mina Road Dubai 44. Mercure Dubai Gold Souk District 45. Mercure Dubai Deira 46. Mercure Dubai Barsha Heights 47. Mercure Abu Dhabi Downtown 48. Aparthotel Adagio Premium Dubai Palm Jumeirah 49. Aparthotel Adagio Dubai Deira 50. Adagio Premium Dubai Al Barsha 51. Adagio Abu Dhabi Al Bustan 52. Ibis Mall Avenue Dubai 53. Ibis Dubai World Trade Centre 54. Ibis Dubai One Central 55. Ibis Dubai Al Rigga 56. Ibis Deira Creekside Dubai 57. Ibis Abu Dhabi Gate 58. Ibis Styles Sharjah (Ah) 59. Ibis Styles Dubai Jumeirah 60. Ibis Styles Dubai Gold Souk District 61. Ibis Styles Dubai Deira Waterfront 62. Ibis Styles Dubai Airport Garhoud 63. Ibis Styles Dragon Mart

For all Accor Plus media enquiries, please contact The Buzz Group:

Steven McArthur
Director
E: steven@buzzgroup.com.au M: +61 412 457 471

Natasha Rontziokos
Associate Director
E: natasha@buzzgroup.com.au M: +61 421 272 390