· Nine hotels in operation today 3 Novotel, 3 Mercure 3 ibis

 

· 62 hotels committed in India today including 21 hotels to open before the end of 2012

 

·

 

 

Sofitel, Pullman and Formule1 brands to debut during 2011

Accor outlined today its comprehensive strategy for India which will see it operating 6 unique

 

brands throughout the country by years end. Sofitel, Pullman and Formule1 brands will debut in

 

India this year.

 

Denis Hennequin, CEO for Accor commented on this strategy during a visit to India “Accor is

 

excited about the growth prospects in India and where we are taking a multi segment approach to

 

the market. This will see Accor participate in the upscale and luxury segments while developing

 

strongly in the budget and mid-scale segments. With the debut of the Sofitel, Pullman and

 

Formule1 brands this year, Accor will be the only international hotel company in India with such a

 

comprehensive strategy and brands covering all segments from luxury to budget.”

 

Sofitel will debut with the opening of Sofitel Mumbai BKC (Bandra Kurla Complex) in the third

 

quarter of 2011. This luxury hotel will feature 302 guest rooms, four dining outlets, eight meeting

 

rooms and extensive leisure facilities including So Spa – a signature spa concept only found in

 

Sofitel hotels and resorts. Sofitel luxury hotels and resorts around the world epitomize French

 

elegance and today consists of a network of 121 hotels throughout 39 countries. An additional

 

Sofitel is committed for Mumbai and scheduled to open in the Mulund area in 2015.

 

Pullman offers business travellers environments that are designed as comfortable, inviting spaces

 

for meeting and interacting. Located in leading regional and international cities and exclusive resort

 

destinations, Pullman delivers a wide range of customized services and innovative technologies

 

and a fresh approach to meetings and events. The Pullman brand will first open in India in quarter

 

three this year with the opening of Pullman Gurgaon. This 284 guest room upscale hotel will

 

provide extensive meeting and event facilities with 13 meeting rooms, three restaurants and

 

extensive leisure facilities. Three additional Pullman hotels are committed in India, including at

 

Delhi International Airport in 2012.

 

 

2

Formule1 is destined to become the benchmark for budget hotels in India, following the opening of

the first two hotels in Pune and Noida in the fourth quarter of this year. Formule1 offers comfortable

and affordable accommodation and in India will deploy the brands recently developed new guest

room concept. This contemporary, award winning and efficient guest room design promotes well

being in a space that is flexible and cozy. Ten Formule1 sites have been secured throughout the

country today.

Today in India, Accor operates nine hotels, the latest of which is ibis Mumbai Airport which opened

last month. Between now and the end of 2012, Accor will open 21 additional hotels taking the

network to 30 hotels by this time.

Accor has commitments for 62 hotels in India and remains on track to achieve it’s previously

announced ambitions of 90 hotels in the country by 2015.

*****

Accor

 

 

, the world's leading hotel operator and market leader in Europe, is present in

 

90 countries with 4,200 hotels

and more than 500,000 rooms.

 

 

Accor's broad portfolio of hotel brands -

 

 

 

Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all

seasons, Etap Hotel,

 

 

 

 

Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre

 

-

provide an extensive offer from luxury to budget. With

 

 

 

 

145,000 employees worldwide, the Group offers to its

 

clients and

partners

 

 

 

 

 

 

nearly 45 years of know-how and expertise.

 

 

Asia Pacific Media contact

 

India Media Contact

Accor

Evan Lewis

 

Vice President Communications –

 

Accor Asia Pacific

 

Tel : +65 6408 8840

 

evan.lewis@accor.com

 

Noopur Sharma Bose

PR Pundit

Tel : + 91 98104 84281

noopur.s@prpundit.com

Charlotte Thouvard

Vice President Relations & EMEA

Communications, Accor

Tel : +33 1 45 38 18 28

Charlotte.thouvard@accor.com