Accor, the largest international hotel operator in the Asia Pacific and Indonesia, today announced the launch of a Bahasa Indonesia version of accorhotels. Indonesian speaking travellers will now be able to search and book hotels in local language ensuring improved access and efficiency.

The keynote address at the event was delivered by Mari Elka Pangestu, Minister of Tourism and Creative Economy, Ministry of Tourism and Creative Economy, Republic of Indonesia who said, "The tourism industry is one of biggest revenue contributors for Indonesia. With global tourism growing at an average of 4.5%, and Indonesia at 9.5% we are of reaching our target of 8 million foreign tourists in 2012 reflecting a 25% growth in 2013. This means, all related stakeholders such as the government, private sectors and the public at large will surely share the responsibility to achieve this objective. I am very pleased with Accor's initiatives to help promote tourism on the digital forefront. With the increasing internet penetration globally, the tourism industry needs to embrace digital technology to reach more domestic and international travelers."

Gerard Guillouet, Vice President Accor for Malaysia, Indonesia, Singapore, said, "We are the largest international operator in terms of size with 50 hotels in operation, and also the company with the largest portfolio of hotel brands in Indonesia covering the entire spectrum of segments, from budget to upscale hotels. This new website puts the Accor hotel network in Indonesia and around the world at the finger tips of travellers and is destined to boost market share. Beyond the booking functionality, Accorhotels.com is also equipped to serve as a destination guide showcasing the many destinations within the Indonesia Archipelago and helps inform travellers to the variety and depth of the tourist proposition in the country."

The launch of accorhotels.com in Bahasa web portal is part of the implementation of Memorandum of Understanding (MoU) that is also signed today by Accor Indonesia and Ministry of Tourism and Creative Economy, Indonesia --- with both parties agreeing to collaborate on tourism promotion.

Jean-Luc Chretien, Executive Vice President, Sales Distribution & Loyalty, Accor, said, "With more than 100 million internet users and a penetration that will reach 37% in 2015, Indonesia is truly a leading web market in the region. With this rise of internet usage and digital media proliferation, having a website and real-time booking engine in local language not only help to place our brands in front of the customers, it provides a reference point for travel preparation and planning as well. The launch of accorhotels.com in Bahasa is part of Accor's strategy to develop its presence on the Internet, on mobile phones and social networks in Asia Pacific as well as demonstrating our committent to and our ambitions here in Indonesia."

Accorhotels.com in Bahasa has all features of the English version, including real-time availability data of hotel rooms, dynamic pricing based on market demand, flexibility in travel planning, comfort level and access to more than 4,000 hotels around the world. 

Accor e-commerce base includes 16 sites in 32 markets with an average of 17 million visitors per month. Accorhotels.com can attract an average of almost 8 million visitors per month from around the world, an increase of 21% compared to that of 2010.

Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 180,000 employees* worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

*including 145,000 in owned, leased and managed hotels

Press contact:

Regional contact:

Chris Messer

Sustainability Development and
Public Relations Manager
Accor Asia Pacific

T: +65 6408 8835
E: chris.messer@accor.com

Elodie Woillez

Press relations

+33 (0)1 45 38 87 08

Indonesia contact:

Robert Sanjaya

Consultant

Cognito Communications

T: 6221 739 9928/ 0813 87610964
E: robert@cognito.co.id