19 Nov 2014
Australia's largest hotel operator, Accor has signed a new agreement with Baseball Australia and the Australian Baseball League as the exclusive accommodation partner for the sporting organisations.
As part of the agreement, Baseball Australia and the Australian Baseball League, their teams, players, corporate staff and international teams will have access to Accor's some 200 hotels and facilities across hotel brands including Novotel, Mercure and ibis.
The announcement with Baseball Australia adds to Accor's growing list of sporting partnerships as the preferred accommodation partner with codes such as the AFL, NRL, Golf Australia, Cricket Australia and Swimming Australia.
Baseball Australia Chief Executive Officer, Brett Pickett said “Accor has established a reputation of quality and commitment to the needs of sporting organisations; groups and corporate, and we are very pleased to partner with such a trusted provider. Accor also understand BA's commitment to the wider baseball community and we are thrilled we can share the value of Accor properties with our membership base.”
Ben Foster, General Manager of Australian Baseball League said “The ABL is proud to join many of Australia's top professional sports leagues as a part of the Accor family. We see this partnership with such a widespread and respected brand as a chance to continue our growth and development as a league. Our players and staff look forward to the hospitality of the hotels across the Accor network.”
Accor Australia Chief Operating Officer Simon McGrath said Accor is delighted to strengthen its sporting partnership credentials with Baseball Australia and the Australian Baseball League.
“We are delighted to have been selected by Baseball Australia and the Australian Baseball League as their exclusive accommodation partner. We believe it will be an outstanding partnership that will benefit both parties considerably as are very much attuned to the requirements of sporting organisations. Our hotels look forward to providing the very best in service for Baseball Australia's corporate and group accommodation needs,” McGrath said.
Media Contact:
Rebecca Freestun
Accor Hotels
0417 667 042
Accor, is the world's leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
The Group's 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.
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