Abu Dhabi will unleash a mammoth promotional charm offensive at this month's British Grand Prix, running 27 - 30 June at Silverstone Circuit, to drive ticket sales for November's Formula One™ Etihad Airways Abu Dhabi Grand Prix. 

Yas Marina Circuit, host of the Abu Dhabi Grand Prix, Etihad Airways, the UAE's national carrier, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), will leverage a raft of high-profile sponsorship activations, culture-rich destination awareness platforms, a fan competition and direct sales counters to encourage British motorsport fans to experience Abu Dhabi's fifth Grand Prix in five months' time.

"The international profile of the Formula One™ Etihad Airways Abu Dhabi Grand Prix, and Abu Dhabi as its host city continues to grow at a tremendous pace," said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. "Last year, we welcomed our largest international audience to date and this year, we are building upon that success through leveraging a wide array of marketing and sales initiatives to increase footfall from one of the emirate's key international source markets."

In addition to sponsoring the Whittlebury Park campsite neighbouring Silverstone, which will be renamed the Abu Dhabi Fan Zone, and offering free Wi-Fi and other complimentary amenities, 20,000 'Abu Dhabi gift bags' will be distributed to race-going campers. Every bag will contain Etihad blankets, waterproof ponchos carrying the slogan 'Abu Dhabi... Soaked in Sunshine', and a Yas Marina Circuit-branded F1 Racing Magazine. A lucky bag containing tickets for a luxury trip for two to the Abu Dhabi Grand Prix - courtesy of title sponsor Etihad Airways - will be randomly distributed during the race weekend.

To proactively drive Abu Dhabi Grand Prix ticket sales, Yas Marina Circuit will also operate a fan ticketing counter in the Fan Zone's Atrium Building, where motorsport enthusiasts can purchase tickets and pose for pictures with an Etihad-branded F1® show car throughout the weekend. On Friday, Cregan will join host Peter Windsor on 'The Race's Edge' radio programme for an hour-long live broadcast in the Abu Dhabi Fan Zone.

Elsewhere, an Abu Dhabi Pavilion will be erected at Whittlebury Park Golf Club on the road between the campsite and Silverstone Circuit. The pavilion will house a destination-themed Heritage Village featuring a falconer, henna artists and Arabic calligraphy artists. TCA Abu Dhabi, which is leading the pavilion activation, will also promote its award-winning www.visitabudhabi.ae website and encourage sign-up for its monthly destination newsletters by awarding a second luxury trip for two to the Abu Dhabi Grand Prix to a randomly selected new subscriber.

Full details on Formula One™ Etihad Airways Abu Dhabi Grand Prix ticket options, packages and other race information can be found at www.yasmarinacircuit.ae.


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For more information please contact:
Results PR
Helen Batte/Jasmin Othman/Felicity Thompson
Telephone: +44 (0)203 440 8924
Email: TeamAbuDhabi@resultspr.co.uk

About Abu Dhabi Tourism & Culture Authority:
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. 

The authority manages the emirate's tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. 

TCA Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate's heritage. A key authority role is to create synergy in the destination's development through close co-ordination with its wide-ranging stakeholder base.