16 May 2014
Australasian hospitality and entertainment heavyweight Amalgamated Holdings Limited (AHL) has cemented its reputation as an industry leader in hotel guest experience with a refreshed look, feel and service offering throughout Rydges.
Known for being hotel operators that consistently seek ways to add more for less, the current revitalisation of their high value Rydges brand, heralds the introduction of a wide range of additions to the mass-market accommodation offering.
The brief for the Rydges revitalisation was to offer genuine service, unique offerings, world-class facilities and top-shelf amenities all at surprisingly affordable prices. The result is a multi-faceted overhaul of the guest experience, which is expected to strike a chord with the brand's predominantly leisure and corporate guests.
Guests at the new look Rydges properties will enjoy:
- Free WI-FI for all guests - whether visiting overnight or just for a coffee.
- A new 'Rise Breakfast' concept, which takes a nod from nutritionist recommendations around a healthful breakfast being the most important meal of the day. While still buffet-style in nature, the Rise Breakfast includes freshly-squeezed juice shots, made to order smoothies & juice blends, super healthy cereals and fresh fruit as well as a great range of hot options including eggs cooked to individual preference.
- In trademark AHL style, even the mini-bar has undergone a quirky designer overhaul with Rydges branded sweets, nibbles & potato crisps plus fun games & add-ons complimenting the overall offering.
- An expanded wine list showcasing a broader range of Australian and international varietals will cater to the more discerning taste buds.
- Stylish new uniforms with a relaxed yet ultimately professional vibe.
- A refreshed Rydges website that includes a blog with location specific information. This enables guests to keep their finger on not only the Rydges pulse, but also what's on in the local area that might be of interest.
David Seargeant, Group Managing Director of AHL said, 'The Rydges brand served our iconic Australasian hotel chain well for many years, but as we embarked on a project to expand the hotel offering, we felt the brand needed refreshing to suitably reflect the significantly improved guest experience.'
Underpinning the expanded offering is a refreshed new brand, modern and inspired logo, colour palette and Rydges.com website. The upgraded website sees a refreshed design with a new booking engine including very handy flexible-date search feature which allows the guest to search for the lowest room prices of the month and plan their trip around the most competitive rates.
Revitalised website content has also been introduced and leaves no questions unanswered when it comes to finding out everything you need to know about each property without having to pick up the phone.
No strangers to taking the lead with their hotel brands, AHL who also operate the multi-award winning hip QT Hotels & Resorts and new urban, industrial and art-inspired Atura Hotels will also offer guests of these properties complimentary WI-FI.
“AHL is committed to staying in touch with its guests and offering them an overall hotel experience which is world-class whether it is at a Rydges, QT or an Atura property,” said David Seargeant added. “Through offering a complete hotel experience with free WI-FI, our guest can be assured of a stay which is genuine value.”
Become a Priority Guest Rewards member to start receiving these and other benefits today at all AHL hotels and resorts - www.priorityguestrewards.com.au
About Amalgamated Holdings Limited
Amalgamated Holdings Limited (AHL) is Australia's premier entertainment, hospitality and leisure company. AHL has proud and historic origins dating back to 1910 and currently operates within the following business segments:
• Entertainment
• Hospitality and Leisure
• Entertainment Technology
• Property and Other Investments
AHL has a portfolio of diversified businesses and a history of solid financial performance. AHL has attractive add-on and growth opportunities with strong management and supportive shareholders. AHL was listed on the Australian Securities Exchange (ASX) in 1962 and currently has around 5,000 shareholders. AHL trades under the ASX code of AHD.
For all media enquiries please contact:
Stephen Howard
Group PR & Promotions Manager
Amalgamated Holdings Limited
49 Market Street Sydney NSW 2000
Ph: +61 2 8262 0000 | M: +61 409 840 238
