A new breed of press office launches, offering bespoke tailor-made PR solutions for the travel industry

MyPressOffice.co.uk and Siren Communications have created MyTravelPressOffice.co.uk, a joint venture aimed specifically at the travel sector.

The seismic shift and growing importance of communications for all businesses, regardless of the sector or size, has created disruption across the creative industries with clients demanding new ways to capitalise on the opportunities afforded by the digital world. Businesses now need to talk to more people across more channels and in different ways.  This has left to some businesses with a dilemma over their PR and communications needs.   Many no longer have the need or can afford retained PR services, out of house, yet still know how critical it is to access expertise of seasoned communications and sector professionals on a business needs basis.  Enter MyTravelPressOffice.co.uk.

Brainchild of PR and crisis management veteran, Tim Toulmin, MyPressOffice offers a flexible way to access great talent on a needs-must basis.  Blending the clever engagement formula of Toulmin's existing business with critical sector expertise from the award winning Siren Communications, the two businesses have created their first joint venture to appeal to clients across the travel sector with a new service offer in MyTravelPressOffice.co.uk.

MyTravelPressOffice© offers a virtual agency with a shopping list of services that clients can pick and choose from according to their budgets and requirements, providing a credible, cost effective, bespoke and efficient alternative to employing a retained PR agency. The new business offers:

• Media advice and press release preparation from travel sector specialists
• Expert knowledge of the travel media – both trade and consumer
• 24/7 media support if required
• Cost effective – with the ability to turn on and off as required
• No long-term retainer commitments  
• Social media support

MyTravelPressOffice.co.uk will be led by Claire Winsor, who brings more than 12 years of experience within the travel industry to the role, having worked with a wide range of travel and tourism organisations including international hotel chains, tourist boards, tour operators, travel technology companies and independent boutique properties.  She has solid media contacts across consumer, trade and MICE sectors and a real passion for all aspects of the travel industry.  She will report to Siren Communications' MD Sarah Rathbone and Tim Toulmin. 

Claire Winsor, account director, MyTravelPressOffice.co.uk, explains:

“MyTravelPressOffice.co.uk will deliver travel industry specialist knowledge to those looking for support around key projects or times of year. The nature of the business means that we can quickly respond to the ever changing demands of travel businesses, and provide the right services as and when required. This leaner virtual model offers low cost but high quality support for businesses and allows many new opportunities in an ever fluid business world.”

Tim Toulmin adds:

“I have been increasingly fascinated by the shifting business need for ad hoc communications support. Allowing clients, particularly those without any form of in-house PR or communications support, the ability to be flexible about their commitment is a realistic reflection of the needs of many SMEs. I've seen the potential with my business MyPressOffice and am excited to evolve this into a sector specialist service for the travel and leisure industry.”

Services of MyTravelPressOffice.co.uk include:

• Press release writing – trade and consumer
• PR support around milestones, anniversaries and events
• New product launches
• Media events
• Photo stories
• Newsletter, promotion and competition copy writing
• Virtual press office
• Announcements
• Award entries
• Consumer affairs media letters and investigations

For more information on how MyTravelPressOffice.co.uk can help your organisation, please contact claire@mytravelpressoffice.co.uk or visit www.mytravelpressoffice.co.uk.

Twitter: @my_press_office

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Press information:                              Claire Winsor or Sarah Rathbone

                                                           Siren Communications

                                                           Tel: + 44 207 759 1150

Email:  claire.winsor@sirencomms.com or sarah.rathbone@sirencomms.com

MyPressOffice provides outsourced, high quality PR services to small and medium-sized businesses.  By exploiting developments in technology and working patterns, it delivers a range of communications products at a fraction of the price of traditional PR. 

Siren Communications is a leading name in the communications industry, particularly well known for its award-winning work across the travel and tourism sector and both for headline campaigns and raising awareness for broad range of travel brands spanning cruise lines, hotel companies, attractions and tourism organisations. 

Tim Toulmin has worked in the media for nearly 20 years, founding specialist crisis communications agency Alder Media in 2010, and PR hub MyPressOffice in 2012.  Before that, he was Managing Director of the UK Press Complaints Commission for 6 years. At Alder Media he personally represents a number of leading businesses, charities, schools and individuals in their dealings with the media.