Reflections Holiday Parks CEO Nick Baker will bring his passion for tourism innovation and growth to the State's peak industry body, the Caravan and Camping Industry Association (CCIA) NSW, upon his recent election to the Board of Directors.

Mr Baker will take up his appointment from the 8th of November 2022, where he will join experts from across the Caravan and Camping Industry to continue to support and guide the sector to continued growth and prosperity.

Nick Baker is an experienced travel and technology CEO with a passion for nature and sustainability. As a transformational leader, Nick joined Reflections Holiday Parks as CEO in July 2021, where he has reshaped the organisation from a builder and operator of holiday parks to a leading nature-based escapes organisation. Nick's focus is driving regional tourism growth and curating unique guest experiences that immerse people in nature and communities.  

Reflections, the largest holiday park operator in NSW welcoming 2 million visitors a year, is pioneering the profit for purpose tourism business model, where all profits are reinvested in the Crown Lands parks and reserves that it cares for on behalf of the people of NSW. Reflections' goal is to deliver over $1.3 billion in economic benefit (cumulative) to NSW between now and FY2030. 

CCIA NSW CEO Lyndel Gray congratulated Nick and welcomed his involvement and support for the industry.

“Our Board has decades of experience and comprises owners and operators of businesses representing all aspects of the caravan and camping and land lease living sectors, including– RV manufacturers and dealers, residential land lease communities, holiday park operators and manufactured home builders, Ms Gray said.

“They help guide the Association in a positive direction, with a focus on driving growth and delivering valued services to over 700 member businesses.

“Nick's global tourism experience and expertise across all facets of the industry make him an exciting addition to our Board.”

Nick said he was pleased to continue working with CCIA NSW in his capacity as CEO of Reflections and looked forward to contributing in a meaningful way as a member of the Board.

To learn more about Reflections Holiday Parks visit www.reflectionsholidayparks.com.au.

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Contact Kimberly Rigby, 0418 383 296        

About Nick Baker
Nick joined Reflections Holiday Parks in July 2021. He is an experienced CEO in the tourism and visitor experience sector, having led Go See Australia, Outdoria, TripTech and RedBalloon. 

His vision is for Reflections Holiday Parks to become Australia's leading nature-driven escapes organisation and to share nature's playground with its guests in a way that gives back to the communities of NSW. 

Nick's global tourism expertise encompasses parks, hotels, restaurants and camps in the UK, USA, Asia and Australia. He is passionate about sharing NSW and Australia's natural beauty and vibrant cultures with the world, which he has achieved in leading marketing for Voyages Hotels and Resorts and as the Chief Marketing Officer of Tourism Australia. 

Nick's love of food, wine and nature is reflected in his Directorships. He is the Chair of Ultimate Wineries Australia and is a Director of Australian Regional Tourism.