The first “online + offline” 2020 Hong Kong Wine & Dine Festival officially drew to a close on 15 December 2020, after delivering five weeks of virtual gastronomic events to a global audience.

In a first for the Hong Kong Tourism Board (HKTB), the “online + offline” format ensured that Hong Kong enthusiasts from around the world could take part from the comfort of their own home, despite any COVID-19 concerns.

The Online Masterclasses, a new “ingredient” for this year's Festival, became the go-to programmes, with a total of 34 classes held and generating around 850,000 views.

The most popular Online Masterclasses included the “Ah Yat Fried Rice” cooking demonstration by Forum Restaurant's Executive Chef Adam Wong; the craft beer and artisan cheese pairing class by Young Master Brewery and Monsieur CHATTÉ; and “Art of Blending: When Johnnie Walker Meets Coffee” by world-class mixologist Antonio Lai and professional coffee barista Timmy Lam.  

To further leverage the Festival and enhance Hong Kong's image as a culinary capital, the HKTB also implemented several travel trade promotions in the Australian and New Zealand markets. These activities included: a bespoke HKWD EDM to trade personnel and Cruise Lines International Association (CLIA) subscribers; gifting of a local recipe book to encourage Hong Kong home cooking and the syndication of multimedia Festival content to share with their audiences.

The full videos of the Online Masterclasses are still available for free viewing on the event website, winedinefestival.discoverhongkong.com.

For more general information on Hong Kong visit:
DiscoverHongKong.com

@DiscoverHongKong / #DiscoverHongKong

ENDS 

Photos and videos are available via:

Photos: https://hktb.filecamp.com/s/nQMh6spIm2M4LahK/fo

Press release: https://www.discoverhongkong.com/tc/hktb/newsroom/press-releases.html

Photo caption one - The cooking demonstration, in which Executive Chef of Forum Restaurant Adam Wong revealed the secrets to making the perfect “Ah Yat Fried Rice”, became the most popular of the Online Masterclasses.

Photo caption two - Hong Kong celebrity chef Christian Yang led an online foodie tour to promote Hong Kong's local dining culture to overseas media.

For any questions please contact:

Natalie Brown
Manager, Public Relations & Media Hong Kong Tourism Board (Australia, NZ & Sth Pacific)
DL: +612 8262 6210 | Main: +612 9283 3083