7D Experience is excited to announce the addition of a new attraction, Lazer Challenge, set to open this March inside their Level 1 location at the Bay End of PIER 39. Lazer Challenge competitors must race their opponent through a web of laser beams and hit the most targets, all while carefully navigating the dark room to avoid breaking the beams. The participant who hits the most targets without disrupting the laser beams in the least amount of time wins.

Lazer Challenge, courtesy of Funovation in Denver, Colo., joins 7D Experience's collection of interactive 3D thrill rides, including fan-favorites “Zombies!” and “Los Banditos,” and the new “Alien Asteroid.”  7D Experience—the most advanced film attraction in the world and the first of its kind in North America—was the winner of the 2013 International Association of Amusement Parks and Attractions (IAAPA) award for Best New Ride (Family Entertainment Segment). For more information, visit 7dexperience.com or pier39.com.

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ABOUT 7D EXPERIENCE   7D Experience is the most advanced film attraction in the world and the first of its kind in North America.  Guests can experience the thrill of a roller coaster and the excitement of interacting with the film itself, all without leaving their seats in the state of the art theater.  7D Experience is located on Level 1 at the Bay End of PIER 39, directly across from the San Francisco Carousel.  For more information, visit 7dexperience.com.

ABOUT PIER 39   From amazing views and a sea of sea lions to chowder bread bowls and California wines, your visit to San Francisco starts at PIER 39.  Kick off your visit by exploring two levels of dining, entertainment, shopping and attractions, all surrounded by a 300-berth marina and unbeatable views of the city and the bay.  Take it from the world famous sea lions: a visit to San Francisco starts at the PIER.  For more information, visit www.pier39.com.