Ontario Tourism, the Canadian Tourism Commission, Tourism Toronto and Ottawa Tourism have been working together to bring the Canadian province to the UK this Spring with an integrated consumer campaign. The campaign includes Online, Print, Social Media, an E-newsletter and an Out of Home advertising campaign, launched March 16th, 2015.

The Out of Home advertising campaign includes a four week station domination at St Pancras Station including a tunnel wall wrap connecting St Pancras and Kings Cross and 6 sheets inviting London commuters to experience 6 unforgettable days in the province through a series of Instagram-like images.

The itinerary-led photographic “wall” idea is incorporated into a print component. National (Telegraph) and a London centric (Evening Standard) up-weighted campaign also focuses on the commuter audience. The 'immersion in imagery' approach continues with a high impact online/digital takeover to showcase the imagery from the London station immersion wrap, over a four week period. The online section of the campaign will be running for six weeks.

Consumers are invited to go to www.ontariotravel.net/visitnow where eight tour operator packages are featured allowing visitors to book trips to Ontario, ranging from city breaks to touring and fly-drive packages bookable through a number of UK operators including Canadian Affair, Titan and Thomas Cook Signature.

Ontario Tourism is running a supporting social media campaign using the hash tag #DiscoverOntario. There will also be a social media fam running later in the year, whereby bloggers will have the opportunity to take part in some of the most exciting experiences that Ontario has to offer. These include canoeing in Algonquin Park and a trip to Niagara Falls.

The e-newsletter was sent out to Ontario Tourism's database of over 70,000 consumers giving them the opportunity to book the featured packages directly with tour operator partners and enter a competition to win a seven night trip to Ontario. The competition sees Canadian Affair offering consumers a chance to win a seven night fly-drive for two valued at approximately £2000, this competition is running throughout the campaign. Further competition details can be found at: www.ontariotravel.net/visitnow 

Lisa LaVecchia, Vice President Marketing of Ontario Tourism Marketing Partnership Corporation says “following the remarkable success of last year's "6 Unforgettable Days in Ontario" Out of Home Advertising Campaign, we are very excited about making it bigger and better this year! Running the campaign for four weeks means additional exposure for Ontario and will tell the Ontario travel story in a more exciting way. We are looking forward to rolling out the new campaign in partnership with the Canadian Tourism Commission.”

-ENDS-

Notes to Editors:

About Ontario                        www.ontariotravel.net/uk                             www.ontariotravel.net/ukadventure

The province of Ontario is located in east-central Canada and is bordered by the Canadian provinces of Manitoba to the west and Quebec to the east, and five U.S. states to the south. With a population of more than 13 million, Ontario is home to one in three Canadians and is one of Canada's largest provinces, covering more than one million square kilometres (415,000 square miles). Toronto, the capital of Ontario, is Canada's largest city. It is also the commercial, industrial and financial centre of Canada. Ottawa, the capital of Canada, is also located in Ontario. Ontario is home to 400,000 lakes and contains one-third of the world's fresh water.

About the Canadian Tourism Commission

The CTC is Canada's national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in nine countries around the world, conduct industry research and studies, and promote product and industry development. For research and statistics, news and media resources, travel information and events, please visit www.keepexploring.ca/media.

About Tourism Toronto

Tourism Toronto, Toronto's Convention and Visitors Association, is an industry association of more than 1,100 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism, Culture and Sport and the Greater Toronto Hotel Association. For more information please visit www.seetorontonow.com.

About Ottawa

Ottawa is Canada's capital, a dynamic showcase city of more than one million people. Located in Ontario at the Quebec border, it's a place where you'll hear English and French spoken in the streets; where you can discover Canada's proud heritage at impressive national sites and famous landmarks. It's a city steeped in culture, with world-class museums and galleries displaying stunning national collections and special exhibitions from Canada and around the world. For more information please visit www.ottawatourism.ca.