California-based hospitality group introduces an innovative performance-focused management approach tailored to historic boutique hotels seeking to preserve character while increasing market share

San Luis Obispo, CA – March 31, 2026 -Nomada Hotel Group announces the launch of the Nomada Collection, a third-party management platform designed specifically for independent, story-rich hotels seeking to preserve their identity while achieving modern performance.

At a time when many independent hotels face increasing pressure to standardize or affiliate with large brands, Nomada Collection offers an alternative: a design-forward, systems-driven management model rooted in cultural preservation, operational rigor, and high-margin performance.

“We believe the most meaningful hotels to the modern-day traveler are those with history, character, and a strong sense of place,” said Kimberly Walker, Founder and Creative Director of Nomada Hotel Group. “The Nomada Collection exists to protect the identity while giving owners the tools, systems, and strategies to thrive in a competitive marketplace.”

Built from the operational foundation and success of five wholly owned California properties, the Nomada Collection model integrates design-led development, centralized marketing and PR, revenue optimization, and a modern technology stack tailored for small, independent hotels.

The company's flagship property, Skyview Los Alamos, a restored 1959 roadside motel, demonstrates the model's effectiveness. Following repositioning under Nomada, the property experienced significant increases in ADR, occupancy, and direct bookings, while reducing reliance on OTA channels.

Unlike traditional management or franchise structures, the Nomada Collection is designed for owners who value independence and long-term stewardship of their properties.

The platform provides:

• Design guidelines rooted in adaptive reuse and heritage preservation
• Centralized marketing, PR, and brand strategy
• Revenue management focused on direct booking growth
• Operational systems, SOPs, and training infrastructure
• Procurement and retail integration through Nomada Deco
• KPI dashboards and financial oversight tailored to boutique hotels

Nomada is currently seeking owners of historic or architecturally distinctive hotels, properties built prior to 1980, who are aligned with a design-forward, preservation-minded approach.

The Nomada Collection will initially focus on thoughtful geographic expansion aligned with its core West Coast guest base, with plans to grow into additional culturally rich destinations.

To learn more or inquire about joining the Nomada Collection, please contact Kimberly Walker, Founder and Creative Director of Nomada Hotel Group,  kimberly@nomadahotelgroup.com 805-556-4211 ext. 611.

For editorial please contact Carol Ann Kelley-Elwell at Victoria King Public Relations via carolann@vkpr.com.

About Nomada Hotel Group https://www.nomadahotelgroup.com/

Nomada Hotel Group is rooted in a passion for the terroir of California's Central Coast, creating authentic hospitality experiences for its guests. From wine bars to boutique hotels, Nomada specializes in rescuing forgotten spaces and reinventing them as creative gathering places for the modern traveler. Each property is intentionally built to uplift its surrounding community, with food from local farms, wine sourced locally.