19 Dec 2025
Unlock the Gift of 'Experience' in Japan's Setouchi Region this Universal Year 1

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Setouchi DMO

In numerology 2026 marks a Universal year 1 (2+0+2+6 = 10, 1+0 = 1), an opportunity for new experiences and fresh starts signified by the start of a new nine year karmic cycle. The Setouchi Region in Japan offers a variety of immersive hands-on adventures that allow guests to embrace this time for innovation, stepping out of the comfort zone and embarking on a new chapter by actively participating in the cultural traditions and natural beauty of the destination. Rather than simply observing, visitors are encouraged to get involved, try new skills, meet local experts and engage directly with the landscapes and communities that make Setouchi unique.

Join local farmers harvesting oysters

On the waters of Hiroshima's Seto Inland Sea, Shimada Suisan offers a hands-on journey into the world of oyster farming that few get to see. Join a local fishing boat at dawn and glide across the calm morning sea toward the oyster rafts (ikada). Here, ten-metre-long ropes thickly covered with oysters rise dramatically from the water, a spectacle unique to Hiroshima. Back on shore guests can witness the speed and precision of master oyster shuckers in action and enjoy a well-earned bowl of warm fisherman-style oyster porridge.

Early-morning harvest tours run Monday to Saturday from 7:00 am for around one hour costing 3,000 YEN (approximately £14.60) per person excluding tax. Afternoon tours start at 11:00 or 14:00 and offer a lighter experience without oyster porridge costing 2,000 YEN (approximately £9.75) excluding tax. School students from 4 to 11 years old cost 1,000 YEN (approximately £5) excluding tax. Under 3's are free. 

Experience the spirit of the Samurai

For those seeking adventure, experience the spirit of the samurai in the heart of Hiroshima with an unforgettable hands-on sword-fighting experience. Step into the world of Samurai at Samurai Unit Taigi, the session includes kimono dressing, movement training with a wooden sword and personalised instruction in traditional Japanese swordplay. Sessions cost 50,000 YEN, approximately £240 (excluding tax) for up to five participants, with the option to include up to eight people for 8,000 YEN, approximately £38 per additional guest (excluding tax). An English interpreter is available for international visitors with advance reservation.

In Okayama Prefecture the mountain-framed town of Yunogo Onsen in Mimasaka City is the perfect gateway into Japan's ancient hot spring traditions and the legendary spirit of the samurai. Visitors can participate in historic hot spring dipping that dates back 1,200 years soaking in the moisturising sodium-calcium chloride waters which can help promote relaxation, improve circulation and ease fatigue. Women are said to travel far and wide as it is said that the waters have also have a beautifying effect! The peaceful town of Yuata is perfect for exploring with its nearby museums, cafes and outdoor footbaths.

Learn the arts of Indigo Dying and Hagi-yaki

In Yamaguchi Prefecture AIMA in Hofu City offers architect-designed glamping-style lodging and the opportunity to learn the ancient craft of natural indigo dyeing. Guests join in stirring fermentation vats  and witness the fabrics transform into Japan's iconic deep blue crafting a personal creation  to take  home. Room only prices start from 8,800 YEN (approximately £43).

Whilst in Yamaguchi travellers can also dive into the ancient world of  Hagi-yaki, a pottery tradition more than 400 years old. In the historic town of Hagi guests can join hands-on pottery workshops at the Hagi-yaki Kaikan or visit active kilns such as Okada Kiln where artisans still shape clay with techniques passed down through generations. The experience is enriched by walking the atmospheric Edo-period streets of Hagi Castle Town where historic buildings and world heritage sites reveal the town's rich past. Here pottery is not just made but lived, allowing visitors to witness its evolution through touch craft and local connection. The Yunomi painting experience starts from 2,200 YEN (approximately £10.62) per person and the hand-building pottery experience starts at 3,330 YEN (approximately £15.95) per person. Prices are correct as of December 2025.  

Participate in Awa Odori 

In Tokushima the Awa Odori Kaikan pulses with energy inviting visitors to jump straight into one of Japan's most dynamic performing arts. After watching dancers move in vibrant unison guests are encouraged to take the stage themselves learning the steps to a dance that has electrified Tokushima for over four centuries. With live music historical exhibits and nearby access to the Mt Bizan Ropeway the experience lifts travellers into the heart of Tokushima's spirited culture. Prices start from 1,300 YEN (approximately £6.40) per adult. 

With direct flights from the UK to Osaka and Tokyo, and easy access via Japan's iconic bullet trains, Setouchi is being discovered by travellers looking beyond the usual tourist trail. Whether an art lover, nature seeker or wellness enthusiast, Setouchi offers the chance to slow down, tune in and be transported, all through the power of experience. 

For more information about these and other Setouchi Journeys visit www.setouchi.travel/en 

-ENDS-

About Setouchi DMO:

Setouchi DMO is comprised of the seven prefectures that make up the Setouchi Region surrounding the Seto Inland Sea and its islands - Hyogo, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, and Ehime. Setouchi Journeys was developed by Setouchi DMO to help make the region more accessible to visitors by dividing the area into four major zones. The Setouchi DMO is a travel brand formed by The Inland Sea, SETOUCHI Tourism Authority, which plans and carries out tourism marketing promotion, and the Setouchi Brand Corporation Inc. that supports tourism product development by utilizing the Setouchi Kanko Kasseika Fund. Their work to promote these destinations to domestic and international visitors aims to revitalise the local economy and create a prosperous regional society through the autonomous and lasting cyclical growth of the Setouchi area. https://setouchitourism.or.jp/en/