16 Oct 2025
Serenity Holidays Nears 1,000 Years of Combined Expertise

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Serenity Holidays

Serenity Holidays, one of the UK's leading specialist tour operators, is proud to announce a major milestone that highlights its long-standing commitment to excellence and customer satisfaction: the company's UK-based team, comprising 45 staff members, now share a combined total of 760 years of dedicated service. 

With expertise spanning across five distinct specialist brands – The Gambia Experience, Cape Verde Experience, Goa Experience, Corsican Places, and Sardinian Places – Serenity Holidays is on course to reach its “800th birthday” early next year. With the additional wealth of experience from the tour operator's longstanding resort teams, the total climbs impressively towards 1,000 years of combined service.

“This milestone isn't just a number – it's a reflection of the trust, loyalty and specialist knowledge that our team brings to every customer interaction,” said Chris Ayling, managing director of Serenity Holidays. “In a world where travel can sometimes feel transactional, we're proud to offer a genuinely personal touch - one driven by longstanding team members, many with more than 30 years' service, who know our destinations inside and out.” 

The longevity of the Serenity team is testament to a business that values both its people and its customers. Many staff members have grown and evolved within the company over many years, bringing consistent expertise, personal insight, and a personal approach to customer care across all five of the operator's brands. 

Customers benefit directly from this deep wealth of experience, with hands-on support, in-depth destination knowledge, and tailored marketing tools - all designed to help with enquiries and bookings and build customer loyalty. 

Karen Durham, herself an employee for over 25 years and product manager for Serenity's Experience brands added: “Our resort reps have been described as the best in the business, and our staff across all departments here in the UK make frequent destination visits, both for business purposes and on family holidays. Along with our overseas reps, we are proud to share our passion and knowledge, delivering customer service that has consistently earned us FEEFO Awards for service excellence. 

ENDS 

Press Information: Serenity Holidays Ltd is a fully bonded tour operator under ATOL 1866 and a member of ABTOT 5216, ABTA and AITO.