Scenic Group, the global leader in luxury yacht and river cruising , has appointed Catalyst Communications as its public relations agency for Australia and New Zealand. Led by respected industry veteran Gaynor Reid, Catalyst Communications will work in collaboration with Chris Waite to manage media relations across the Scenic Group portfolio, including Scenic Luxury Cruises & Tours and Emerald Cruises & Tours.

With more than three decades of experience in tourism and communications, including senior roles with Accor Asia Pacific, Gaynor brings deep expertise and industry insight to the partnership. Chris Waite adds further strength to the team with his extensive background in strategic communications and corporate affairs across the travel, aviation, and lifestyle sectors.

Anthony Laver, Scenic Group, General Manager Sales & Marketing APAC said: “Scenic is entering one of the most exciting chapters in our history, as we prepare to expand Scenic  Discovery Yacht cruising and continue to elevate the guest experience across our brands. Catalyst Communications and Chris Waite bring valued experience, insights, industry relationships and creative comms energy, to help us share this story. We are delighted to have them as part of our extended team.”

The appointment comes as Scenic Group prepares to unveil its next wave of innovation in Discovery Yachts, which will further push the boundaries of design, technology, discovery and ultra-luxury.

“Scenic Group has long been synonymous with innovation, excellence, craftsmanship, and is truly in a class of its own in luxury cruising,” said Gaynor Reid, CEO of Catalyst Communications. “We are thrilled to partner with Scenic Group at such a pivotal phase in its evolution. The group's continued drive to redefine luxury cruising and create transformative experiences for guests, aligns perfectly with our passion for storytelling and brand building in the travel space.”

Established in 1986, Scenic Group is proudly Australian-founded and provides unforgettable, award-winning luxury river and ocean cruises and hand-crafted land journeys in over 60 countries and all seven continents.

For all media enquiries relating to Scenic Group, including interview requests, enquiries, or editorial opportunities, please contact:

Gaynor Reid
gaynor.reid@icloud.com
Ph: +61 491 161 531

Chris Waite
chris@chriswaite.com.au

61 438 943 562
 

ABOUT SCENIC GROUP

Scenic Group is a global leader in luxury and ultra-luxury travel, uniting two award-winning brands — Scenic Luxury Cruises & Tours and Emerald Cruises & Tours — to deliver transformative journeys by river, ocean, and land across more than 60 countries and all seven continents. Founded in Australia nearly four decades ago, Scenic Group has grown into globally renowned travel brands celebrated for innovation, thoughtful design, and guest-focused service. 

Together, the brands embody a guest-first philosophy, blending exceptional service, innovative ship design, and expertly curated itineraries to ensure every journey — whether on river, ocean, or land — is immersive, enriching, and unforgettable, reflecting the Group's enduring commitment to discovery, connection, and moments of wonder.