Las Vegas, NV - October 2, 2025 - TravMedia hosted the inaugural IMM LUX Las Vegas, a new luxury version of their IMM 'International Media Marketplace' series. The event brought together an exceptional delegation of media and luxury partners for a full day of 22 pre-scheduled one-on-one meetings, networking, and story development at Resorts World Las Vegas.

Building on the momentum of the IMM Luxury Summit the day prior, the debut edition of IMM LUX delivered a powerful combination of editorial insight and high-value networking, helping set the agenda for luxury storytelling in the year ahead.

“Luxury deserves its own stage, and IMM LUX is it,” said Nick Wayland, Founder and CEO of TravMedia. “Yesterday, we heard from leaders redefining luxury through personalization, culture, and creativity. Today was about action: meaningful conversations, new relationships, and story ideas that will inspire audiences around the world.”

The inaugural IMM LUX Las Vegas was made possible through the generous support of its partners. The Host City Sponsor Las Vegas Convention and Visitors Authority (LVCVA) welcomed delegates to the global capital of entertainment and hospitality, underscoring the city's world-class standing as a hub for luxury experiences. The IMM LUX Headline Sponsor Mexican Caribbean Tourism Board showcased the region's expanding luxury offerings, highlighting its natural beauty, cultural heritage, and new developments designed to attract high-end travelers.

The Venetian Resort Las Vegas hosted the IMM LUX media delegation for two nights and capped the program with a Closing Cocktail Reception at the newly opened Bazaar Meat by José Andrés. MGM Resorts International and Caesars Entertainment was the pre-FAM host hotel partner, and Cirque du Soleil hosted a choice of shows for the media delegation on night one of the two-day event.

The Media Delegation included editors and journalists for the following outlets: AAA, AAA Explorer, AAA Insider, Afar, Amazon, AOL, AP Wire, Apple Podcast, Architectural Digest, Artful Living, Associated Press Wire, Atlanta Homes & Lifestyles Magazine, Azure Road, Barron's, BBC, Blox Digital, BLOX Digital Wire, Bold Traveller, Business Insider, Business Traveler USA, CNN Travel, Condé Nast Traveler, Cool Hunting, Cruise & Travel Report, Departures International Editions, East End Taste, Elite Traveler, Esquire, Fabulous California, Fast Company, Fin Tech TV, Finer Things, Fodor's, Fodor's Travel, Food & Wine, FoodDrinkLife, Forbes, Fortune, Fox National, France Today, Global Traveler, Grazia USA, HGTV, Haute Living San Francisco Magazine, Hook & Barrel, Insider Travel Report, Islands, JCK magazine, Jetsetter Guide, Johnny Jet, Just Luxe, KTLA, LA Times (ETA Magazine), Late Checkout, Liberté Press, Lonely Planet, Luxe Beat Magazine, Luxury Travel Magazine, M/LUX Network, Marin Living Magazine, Matador Network, MediaFeed, Metrosource, Money Inc, MSN, Napa Valley Life Magazine, National Geographic, National Geographic & PBS, NBC, NetJets Magazine, Newsbreak, Newsweek Readers' Choice Awards, OLTRE Magazine, Oprah, Organic Spa Magazine, OutThere, OTL Magazine, Parents, Passport, Porthole Cruise & Travel, Powder, Preferred Magazine, Reader's Digest, Resident magazine, Robb Report, SAVEUR, SCNG Premium Magazine, Shermans Travel, Shermans Travel Media, Ski Magazine, Smart Luxury, Style Chosun, Taste of France, The Galleria, The Hotel Guide, The Infatuation, The New York Times, The Points Guy, The Wall Street Journal, Thrillist, TIME, Tide, Today's Bride, Town & Country, Travel + Leisure, Travel + Leisure (social media), Travel Market Report, Travel Noire, Travel Weekly, TravelAge West, Traveling with AAA, TravelPulse, TravelPretty, USA TODAY, USA TODAY 10Best, Vanity Fair, VIE Magazine, Virtuoso, Virtuoso Magazine, Vogue, Wander Magazine, Westways, Women's Health, Worth Magazine, Worth Media.

IMM LUX US will return to Las Vegas in 2026.

Media Contacts for IMM LUX Las Vegas:
Kim Grant
Global Media Director
kim.grant@travmedia.com

Exhibitor Contact for IMM LUX Las Vegas:
Dominika Dryjski
Chief Operations Officer
dominika@travmedia.com

About TravMedia

TravMedia is the world's largest network connecting travel media professionals, tourism organizations, and PR agencies. Through global events, an online platform, and communication tools, TravMedia fosters collaboration, knowledge exchange, and networking to help shape the future of the travel and tourism industries. Learn more: www.travmedia.com.

About IMM

TravMedia's International Media Marketplace (IMM) is the leading global event series for travel brands and destinations to connect with the media. Now in its 13th year, IMM hosts more than 2,500 media and international travel brands annually across seven countries. Upcoming IMM events include IMM Asia (Singapore, October 13–14, 2025); IMM North America (New York City, January 21–22, 2026); IMM Australia (Sydney, February 26–27, 2026); IMM Germany (Berlin, March 2, 2026); IMM UK (London, March 9–10, 2026); IMM France (Paris, March 11, 2026); and IMM Brazil (São Paulo, April 13, 2026). For registration, visit www.travmedia.com/imm or email imm@travmedia.com.