SALT LAKE CITY, UTAH – In 1985, a skier and the slogan The Greatest Snow on Earth first appeared on Utah's license plates. Utah's snow is world-renowned for its quality and quantity, but have you ever wondered what makes it so great? It was hard to limit the list to just 10.

• Utah's Cottonwood Canyons are one of the snowiest places in the world, with Alta averaging 551 inches of snow annually.
• From December through March, more than a foot of snow falls every five days.
• No GORE-TEX needed! At 8,750 feet in Utah, 99 percent of the precipitation during the ski season falls in the form of snow.
• Snow density is 8.5 percent. This creates the perfect “body” to float your skis through powder.
• If you live for the snorkel-deep days, the good news is that Utah receives, on average, 18 Monster Dumps (12 inches of snow or more within a 24-hour period) throughout the winter
• Eight driving miles is the difference between 40 feet of snow per year in the Cottonwood Canyons and 5 feet per year in Salt Lake City. Enjoy deep powder by day and city living by night.
• Spring Fever. On average, 6.7 feet of snow falls each April. Spring skiing is a locals' secret.
• According to historical data January 13 is the golden winter day in Utah. In other words, this day has the highest likelihood of receiving snowfall over any other winter day.
• The Great Salt Lake does not freeze, so lake effect is a possibility all ski season long. Resorts within proximity to the lake enjoy lake-effect periods, which produce about five percent of the average precipitation from September to May.
• 10. Bluebird Pow Days. Over the course of an extended weekend vacation, it's very likely you'll see both new snow and bluebird skies. Do the math, you'll find nearly 300 days of sunshine a year and a food of snow every five days.

For media information or interviews, contact Ski Utah Director of Communications, Susie English at 801-433-2016 or susie@skiutah.com.

About Ski Utah

Ski Utah is the marketing firm owned and operated by the 15 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah's primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com, on Twitter @SkiUtah and on Facebook at www.facebook.com/skiutahyeti. This release and other press information can be found in the online press room at http://www.skiutah.com/media/press_room.