World Travel Market is to offer delegates the biggest travel and tourism industry promotion ever! The mega �1 million giveaway means that visitors, exhibitors and journalists will be offered a free one-day London Pass - which normally sells at �27 - with complimentary access to more than 50 of the capital's top tourist attractions such as the Tower of London, Shakespeare's Globe and London Zoo. And in addition for 2004 on collecting their London Pass, delegates will also be given a free copy of The London Guide, published by Morris Visitor Publications. The value of the free London Pass, which also offers discounts and concessions on shops and caf�s, such as Hamleys and Hard Rock Cafe, is over �500. It can be collected at the Visit London stand at UKI 3000 throughout WTM (Monday 8 - Thursday 11 November at London's ExCeL) and is valid during the following weekend until Sunday 14 November. "This is the second time we have undertaken this amazing promotion at World Travel Market", said Fiona Jeffery, Group Exhibition Director. "But this year it is even bigger and better than before. "It means that with the assistance and co-operation of a number of key partners in London we are able to host delegates to a special day out to explore the wonderful, colourful and unique attractions in which London undoubtedly excels. "We are grateful to everyone that has made this real added value promotion possible." Angus Rankine, Founding Director of the Leisure Pass Group said that the free London Pass gave delegates a chance to enjoy everything that London has to offer. "There was tremendous interest in the promotion last time and we expect the take up to be even greater this year. The co-operation between Visit London, The London Guide and Leisure Pass Group is a good example of how companies and organisations are working together to really sell the attractions of London to domestic and overseas visitors." David Campbell, Chief Executive of Visit London remarked, "2004 has been a really good year for London with substantial increases in visitor numbers. Just as importantly visitors are noticing how much London is changing and how the city is becoming ever more dynamic. This fantastic offer with the London Pass is a great opportunity to find out what makes London a world class city - for free! Enjoy." Mark Hendriksen, publisher & Chief Executive of Morris (UK) commented, "The London Guide and London Pass combination provides everything our visitors need, great offers and a timely essential free guide to London. A winning combination that will run throughout 2005." Free access to London attractions via the London Pass include museums, galleries, cinemas, royal palaces, Chelsea Football Club Stadium Tour, The Queens Gallery at Buckingham Palace and boat trips on the River Thames. Normal cost of The London Pass is 6 Day Adult �110.00 (�72.00) 6 Day Child �61.00 (�46.00) 3 Day Adult �71.00 (�52.00) 3 Day Child �45.00 (�34.00) 2 Day Adult �55.00 (�42.00) 2 Day Child �34.00 (�29.00) 1 Day Adult �32.00 (�27.00) 1 Day Child �20.00 (�18.00) Prices in brackets are prices excluding travel. Further details about the London Pass can be found on the website www.londonpass.com and additional details about the World Travel Market promotion by logging on to WTM's own website www.wtmlondon.com . -ends- 6 October 2004 Further press information from Ruth Reinicke on +44 (0)20 7907 1533 or ruth@leisurepassgroup.com or Jane Larcombe on +44 (0)1892 785 071 or jane@janelarcombecommunications.com London Pass Notes to Editors � The London Pass can be collected from the Visit London stand (number UKI3000) at World Travel Market. � One London Pass per person on presentation of a valid World Travel Market badge. � This offer is open to all World Travel Market exhibitors, visitors and press only. The offer is not open to students. � The London Pass is valid from Monday 8 November - Sunday 14 November. Use outside this period will incur charges. � London Passes are valid for use on one day. � Valid for use at featured attractions only. � No cash value or alternative � Not valid in conjunction with any other offer - either Leisure Pass Group or Leisure Pass Group partners or featured attractions. � The Leisure Pass Group was founded by Angus Rankine and Andrew Grahame in 1997. It creates all-inclusive sightseeing 'smart' passes for cities around the world encompassing tourist attractions, shopping, leisure, services and transport, all in one complete package � London Passes can be bought through the dedicated website www.londonpass.com or by phoning the call centre on +44 (0)870 242 9988. � The London Pass is available as 1, 2, 3 or 6-day pass and with or without transport. � Visit London's role is to promote London as the world's most exciting city, targeting domestic and overseas leisure and business visitors as well as Londoners. Visit London (formerly London Tourist Board and Convention Bureau) works in partnership with the Mayor of London the London Development Agency and the commercial industry. Visit London's official website is www.visitlondon.com The Greek National Tourism Organisation is World Travel Market's major brand partner for 2004. WORLD TRAVEL MARKET PICTURE LIBRARY � High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. � Log on to www.wtmlondon.com � Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system. NOTES TO EDITORS 1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year. 2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier's business titles are closely linked with Reed's exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world's leading provider of on-line information services and management tools. 3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME). 4. For further press information, please visit the Reed Travel Exhibitions' website on www.reedtravelexhibitions.com