The travel media and PR community is mourning the loss of a true industry icon following the passing of Judith Chalmers, OBE, at the age of 90. 

Long before the era of social media influencers and digital travel guides, Judith was the ultimate trusted voice of British travel. As the legendary host of ITV's Wish You Were Here…? for nearly thirty years, she didn't just report on destinations—she reshaped how the British public viewed and explored our world.

From the rise of the Mediterranean package holiday to far-flung exotic adventures, her warm, approachable style and signature suntan brought global exploration directly into millions of living rooms every week. 

For those of us working in travel PR and journalism, Judith set the gold standard for travel storytelling. She possessed a rare ability to connect authentically with an audience, making every destination feel accessible, exciting, and inviting.

As her family noted, she lived an extraordinary life of "countless adventures all over the globe," leaving behind an indelible mark on our collective imagination.

Judith's extraordinary legacy paved the way for modern travel broadcasting and media. She remains an enduring inspiration to everyone dedicated to the art of inspiring people to explore the world.

Our thoughts are with her family, colleagues, and the countless professionals whose careers were shaped and inspired by her pioneering work.