Each month, we spotlight an inspiring PR professional from the TravMedia community, and this month we're proud to feature Georgia Metcalfe, Associate Director of PR Campaigns & Events, PR, Influencers & Visiting Media at Destination NSW. With 11 years in the travel industry, Georgia brings dynamic storytelling expertise to elevating New South Wales as a must-visit destination on the global stage...

Q. How long have you been with Destination NSW? I joined Destination NSW in May 2025!

Q. How long have you been in the travel industry? 11 years

Q. In your past professional life, you were … Media training professional for Adidas athletes

Q. What is something you love about working with travel media? Travel media are inquisitive and flexible, most are always willing to try something new for a great destination story!

Q. What are your professional pet peeves? Lack of response for details in the lead up to a famil

Q. What has been your most memorable press trip? Took media to Europe's largest spa, Therme Bucharest - 44,000 sq metres of bliss!

Q. What is your favourite place to travel? Domestic, Crescent Head NSW. International, Sicily.